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/ Works

Sky Bintan

A Scalable Data Center Ecosystem in Bintan

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/ Overview

Sky Bintan is a purpose-built data center park designed to support the next generation of digital infrastructure across Southeast Asia. Located on Bintan Island and connected to Singapore and Batam, it offers the scale, connectivity, and infrastructure required for long-term digital growth. NEWMAN developed a comprehensive branding system that transformed a large-scale data center park development into a clear and compelling brand. Through strategic positioning, messaging development, visual identity creation, and an extensive brand guideline system, the identity integrates the language of digital infrastructure with visual cues rooted in Bintan’s cultural heritage. These local influences informed the logo, supergraphic system, and overall brand expression, creating a distinctive identity that positions Sky Bintan as a future-ready digital ecosystem built for regional and global expansion.

/ Client
PT Datacenter Indonesia Sukses Makmur
/ Status
Completed – 2025
/ Discipline
Branding & Graphics
Sky Bintan logo, a pixel-style symbol above “Sky Bintan, Data Center Park”, on deep teal
Aerial view of the Sky Bintan data center park: low buildings among lakes and forest
Aerial view of a large data center building with solar panels on its roof, surrounded by forest

Logo story animation: a batik pixel motif, an “S” initial and data formation combine into the Sky Bintan symbol, ending on the Sky Bintan Data Center Park logo on light teal.
Technician in a navy uniform with the Sky Bintan logo on the chest, holding a tablet in front of server racks
Sky Bintan colour palette: Deep Ocean 1 to 3, Blue Sky 1 and 2, White Sky, Dark Grey and Light Grey, with colour values
Corner of a dark data center building at dusk with the Sky Bintan Data Center Park sign
Hands holding a teal Sky Bintan notebook with a pixel pattern
A hand holding a teal Sky Bintan business card above a printed card
Teal Sky Bintan company profile standing beside a small black computer, titled “Powered by nature, built for data.”
Open company profile spread with an aerial map, on a dark striped surface
Close view of the profile cover reading “Powered by nature, built for data. Company Profile”
Open company profile spread with a lakeside data center photograph and information icons
Four company profile spreads with aerial photos, charts and data center interiors
Interior of a data center hall with rows of server cabinets in blue light
Two framed posters, “Acts for Zero Carbon Emissions” and “A Safe Haven for Business to Grow”, on a dark wall
Social media tiles on light blue: data center photos, people and a “Happy New Year” greeting
Phone showing a Sky Bintan social post, “Location with Excellent Physical Securities”, over an aerial photo
Brand guideline spreads with the Sky Bintan logo variations, photography and colour blocks